Woodcliff Lake, NJ – June 5, 2013… BMW ConnectedDrive has been synonymous with forward-looking concepts and technologies in the domain of automotive connectivity for many years. By refocusing on tailor-made mobility services and new, highly innovative service features, BMW is extending its lead in this field. In the U.S. this will mean new standards offerings throughout the range for the 2014 model year, a significant update to the latest BMW iDrive user interface, the ability for customers to add services after they purchase the vehicle if they wish. BMW ConnectedDrive will also include a range of features tailored specifically to BMW i.
Target: BMW ConnectedDrive in many markets and for all vehicles.
From the outset, BMW ConnectedDrive has been geared toward the mobility requirements of its users; both today and into the future. The carmaker’s pioneering role is exemplified by the very first in-car integration of an Apple iPod® in BMW cars back in 2004, as well as the multitude of apps for in-car use introduced since 2011. The reorientation of services now turns comprehensive, intelligent connectivity between passengers, vehicle and the outside world into a reality, while the new and enhanced service features are to be made available for all models by means of a SIM card integrated into the vehicle.
Today BMW ConnectedDrive services are available in 11 countries. Over the course of 2013, the BMW ConnectedDrive service portfolio will be extended to an additional 14 markets around the world. The objective is to have around five million BMW cars linked up worldwide via ConnectedDrive with the help of the built-in SIM card by the year 2017. This broadening of its strategy makes BMW the first carmaker to firmly commit itself to the goal of achieving blanket connectivity. This will see BMW customers reap the benefits of a steadily increasing number of innovative new features and functions with high practical value.