Alderson Advocate

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March 2013


Pete Daia is a sales representative at Alderson BMW and has been an active member of the Lubbock Symphony Orchestra for over 15 years. As the son of a film composer, Daia grew up with music in his blood but always had cars on his mind. “I was a car enthusiast before I could walk, I was always fascinated by them,” says Daia.

Born in Romania and having lived all over the world, Daia ultimately moved to Lubbock to attend Texas Tech University. While at Texas Tech he worked at a music store selling pianos until a friend, who worked at Alderson, sold him a car. That same friend suggested that Daia apply for a job because he had such a passion for the automotive industry. That was 32 years ago, and Daia still thrives on giving people products of excellence.

Daia also continues to pursue his passion for music by serving on the board for the Lubbock Symphony Orchestra. For the past two years, he has served as Chairman, helping to provide educational programs and organize symphony concerts, which also ties back to Alderson’s philanthropic roots. Since the 1950’s, Alderson has sponsored at least one concert of the Lubbock Symphony Orchestra each year. “It’s a big deal, and Alderson also receives a lot of great exposure while supporting these events,” said Daia.

When asked how he makes a connection of his love for both cars and music, Mr. Daia replied, “For me the connection is the excellence of the product being produced. There are two reasons why people buy a BMW - engineering and an emotionally satisfying experience. It’s the same for music. When someone goes to the symphony, they go for the emotion that the music makes them feel.”

According to Daia, music and cars go hand in hand.

In this Issue

2013 328i

2013 528i Sedan

BMW Ultimate Service

Lemonade Day

Alderson BMW Renovation

2013 X5 xDrive 35i

Employee Spotlight


Certified Pre-Owned

2013 X3 xDrive 28i